What is the true cost of a fine art photograph?

Now that everyone seems to think they are a photographer, every professional photographer has heard something like, “Why do you charge so much for your photographs? I can get a 16″x20” printed at Costco/WalMart/Shuterfly/etc.* for like twenty bucks.” Well, I’m here to give you a peek behind the curtain to see what you are actually

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